The Curious Case of the 'Big Bad Blogger'

Monday, January 24, 2011



Scandal hit the intarwebs last Sunday when the article of Margeaux Salcedo exposed the alleged 'modus' of a certain Big Bad Blogger. I don't think I have to copy and paste the article - you can just read it here. I just want to say a few things:

  • I agree with Noemi Dado that the names of the PR firms and the Big Bad blogger must be published. It is very easy for people online to start accusing other food bloggers who they think is the BBB. (Remember when the [now defunct] gossip blog blogged about 'Chuvaness' people flocked to MyNosebleed.com - which has the same blog name - and left nasty remarks without even finding out if they're on the right blog.)
  • If the claims were true, the given fee was undeniably exorbitant. But you know what, PR firms made monsters out of some bloggers (though we have to admit certain bloggers do have the right to charge big fees due to readership size).
  • I believe in giving a fair review. I can easily spot a sponsored or paid review because I used to be active in accepting deals for paid posts too. My personal rule is I try to be as honest as possible. if I haven't tried the product I will make sure I research and find out what other people think about it. Then, I form my own opinion.
  • Disclosure is something that's part of the deal. Read the contract. Period.
  • If bloggers will be used as avenue to get more attention then be prepared for whatever review will be published. 
Lastly - and I hate to say this - but Margeaux should write a follow-up to that half-baked expose. It's not that we're just hungry for gossip but I think bloggers (especially food bloggers) deserve to know who BBB is.

P.S. People are saying it's Anton Diaz. Here's what he has to say.

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