Yahoo! acquires Tumblr, Mayer promises 'not to screw it up'

Monday, May 20, 2013

So the rumors are finally put to rest. Yahoo! just acquired Tumblr for a cool $1.1B. That's higher than the acquisition cost of Instagram! It's also the first ever acquisition announced through a GIF.

Many Tumblr users expressed their disappointment fearing that this deal will destroy the popular blogging platform. Yahoo! is known for 'killing' anything it acquires - Geocities and even Flickr were once popular sites but struggled (with Geocities eventually folding) since Yahoo's acquisition.


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